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Press Releases
February 15, 2010
Animal Shelter Store.com launches new "Disaster Relief Shopping" Website Feature
New Disaster Relief Shopping Feature to Help Animals in Crisis
Supporters of more than 250 pet rescues and shelters can now more efficiently aid their favorite animal
rescue in times of natural disaster or emergency. The latest feature of AnimalShelterStore.com
named "Disaster Relief Shopping" beta launched February 15th, 2010. This new program gives pet charities affiliated
with the store the ability to plan ahead and choose specific items they need before a disaster hits. Should
disaster strike and they need pet food, first aid, or other pet supplies they simply ask supporters to go to
the Animal Shelter Store, select their name from the list of rescues and click a red "Disaster Relief Shopping" button.
This activates the program.
In Disaster Relief Shopping mode customers/supporters can only purchase items the charity has pre selected.
Once the order is submitted it is automatically shipped to the pet rescue or shelter. The pet rescue receives
an email providing details about the donor and which emergency items are in route to them.
The AnimalShelterStore.com
Disaster Relief Shopping program was designed to assist an unlimited number of
organizations nationwide and is only activated when needed. Previously shoppers would select a rescue to
support and purchase goods for their own pets. The selected pet charity would receive a donation. With the
launch of this program, the pet rescue will receive a donation and the supplies when they need it most.
To see the Disaster Relief Shopping program in action:
1) Go to AnimalShelterStore.com.
Under "Your Favorite Animal Shelter" Select the State of "Washington",
Shelter Name "Happy Tails Rescue" then click "update" below the description. Next, click on the Disaster
Relief Shopping button at the top. The program will activate for that rescue. Once all participating shelters
have added products to their wish list, all customers will see the red button.
The program has been in development since summer of 2009 and was sponsored by Azmira Holistic Animal care, a
holistic pet product manufacturer in Arizona and vendor of the Animal Shelter Store.com and NYC Shelter Store.com.
Animal Shelter Store.com is succeeded by www.NYCShelterStore.com. In its testing phase now, the new store
will officially launch May 1, 2010 and all donations from purchases made in the store will benefit NYCACC.org,
the nation's third largest municipal shelter covering all of New York City.
Inspired by the plight of pets during hurricane Katrina, founder Bobbi Jo
Forte launched www.petcommercedirect.com
and AnimalShelterStore.com in 2008.
The original goal was to help organize and expedite the delivery of supplies during
times of disaster and increase online donations for charities throughout the year.
The next step is to continue to expand and build e-stores for large animal shelters
needing cost effective ways to benefit from their own online store. Mrs. Forte's commitment
to helping homeless pets will always be the driving force of the company and the number of
animals helped will be the measure of success.
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Press Inquiries:
Contact: Bobbi Jo Forte
E-mail: bobbijo@petcommercedirect.com
Phone: 1-888-723-8777
