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Press Releases
November 3, 2008
New Company Raises The Bar For Online Fundraising
Core Focus is Charity, Safe Products and Compassionate Shopping to help Homeless Pets
Germantown, NY- Pet Commerce Direct a New York LLC launches Animal Shelter Store an e-commerce store located at
AnimalShelterStore.com focusing on fundraising for animal charities and encouraging safer pet product shopping.
As of October 15th the site featured more than 150 active animal shelters and rescues of every size. In comparison
to other programs "our company is very focused on product quality and charity" says Bobbi Jo Forte, Co Founder.
Several key factors separate Pet Commerce Directs' program from other affiliate fundraising programs.
Visible Donation Amounts- When customers go shopping and place products in their shopping cart, the shopping cart
software automatically shows how much money is being donated from that item to their favorite animal shelter or rescue.
Highest Payouts- Pet Commerce Direct consistently pays no less than 15-25% of product profits [difference between the
sale price and wholesale] for each item in the store. On a per sale basis, this is the highest payout for any online
animal welfare fundraising program.
Monthly Checks- Shelters and rescues don't have to wait until they earn a specific amount to receive payment. Each month
between the 15th and 20th checks are mailed for the previous months' donations regardless of whether the amount is for
$50 or $.50. Paying each month "encourages rescues and shelters to more actively participate and promote the program by
rewarding them for even the smallest of donations" says Forte.
Multiple Ways to Give- Loyal supporters can either come to the store via a banner on their favorite shelter website or
they can select their favorite shelter from a drop down menu at checkout, doubling the chances that they will give credit
to a participating organization.
A Focus on Product Safety- Product selection at the Animal Shelter Store is strict. Every food brand has been carefully
selected because of their manufacturing safety record and lack of involvement in nationwide food recalls. Other
manufacturers are chosen because of their commitment to the environment such as West Paw's completely eco friendly pet
product line. The store also sells Cesar Millan products, Holiday gift items, natural pet treats, condition specific remedies
and pet apparel. More than 1600 high quality pet products are now available in the store.
Animal shelters and rescues can sign up by going to www.petcommercedirect.com. The process takes only a few minutes. Pet
Commerce Direct reviews every application to make sure the organization is a legitimate rescue. For more information about
the fundraising program, the store or about the future business endeavors of the company, please contact Bobbi Jo Forte.
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Press Inquiries:
Contact: Bobbi Jo Forte
E-mail: bobbijo@petcommercedirect.com
Phone: 1-888-723-8777
